Exitus Lifestyle Review

Exitus Lifestyle
One effective yet low-cost marketing strategy that you can employ in growing your enterprise is to form alliance partnerships with non-competitive businesses in your area. These can be firms that complement your business offerings or services yet they are not in direct competition together with you.

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The first step is to consider the customer base that they serve. If their subscriber base and your customer base are certainly one and the same and have a large overlap, then you have identified a complementary business. Like a hairdresser looking to target complementary businesses could take a look at photographers, wedding gown specialists, make-up and beauty businesses, clothing retailers, etc.

* You'll need to identify as precisely as possible the characteristics of your common customers such as their age, where they live, their income and spending habits. Start with your own (good) customer profile

* Decide which of the local the businesses you believe serve this customer base

* Prioritize each one of these businesses (1,2,3) based upon which one represents the very best synergy with your business.

* Approach these firms either via letter or personally to sound the business owners.

Now of course, not all business owners that you just approach to offer this arrangement to will be open to it. But say beyond six that you approach probably two or three will see the potential and come on board. Here are the hairdresser for example. She may run a contest with the first prize being a complete makeover.

The makeover would come with a new hair style, fresh clothes outfit, make up, and top it all off a glamour photo through the photographer. This photograph with an advertorial (jointly funded by all companies involved) could be featured from our paper or applied to flyers, brochures etc.

This place competition becomes a forum for many businesses to promote and highlight their professional services and products. This is an effective and low-cost marketing strategy. Some pointers for successful alliances:

* Start slowly and build the partnership with your new alliance partners

* Draft a friendly agreement on paper in regards to what is expected from the alliance

* Create an agreed schedule of advertising activities, commencing by having an exchange of business cards to get displayed in each businesses premises

* Progress to sharing the costs of vouchers which feature all the alliance businesses

* Test the potency of your marketing efforts (what is the return on investment?)

Don't underestimate the effectiveness of this simple marketing strategy. Should you be in a business that has a lot of competition (hairdressers) then forming alliances and networks to non-competitive businesses effectively increases your subscriber base. It will also put you in front of your competition.

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